Integrated Direct Mail Solutions for Automotive Dealerships
By: Aspire Marketing Services
IRVING, Texas – September 11, 2019 – PRLog — Aspire “Buy-Back” campaigns begin with a proprietary algorithm and data mechanism, Buyerlytics™. Aspire Marketing is unique in the automotive industry with its core principal of building campaigns driven by the data and technology. Aspire’s Buy-Back Campaigns are specifically designed to target car owners to trade-in their vehicle, increasing dealer traffic and generating new car sales.
TEXTiUM has integrated mobile technology with Aspire’s Buy-Back Campaigns. Car buyers respond to the direct mail offer through their phone and receive an instant personalized text message, including a Black Book valuation of their current vehicle. Car buyers can value up to three automobiles.
The car buyer’s data is collected and instantly sent to the dealership. This integration provides real-time, high quality leads. Patrick O’Rahilly, Aspire CEO stated “We are always looking to improve our Campaign response rates and with our new partnership with Textium there is no doubt we will achieve this.”
TEXTiUM is a pioneer for integrating the most modern texting technology with traditional direct mail advertising. TEXTiUM is the only product available that gathers rich, empirical data for direct marketers to offer targeted, cost-effective, campaigns. Its proprietary technology conveys unique offerings and information to consumers while acquiring the mobile phone number that is immediately shared with the advertiser in the form of a high-quality lead.
Aspire Marketing Services is a pacesetter for data-driven, results oriented marketing campaigns. Aspire is a privately held, vertically integrated marketing company with in-house capabilities around advanced analytics, data management, creative, production, fulfillment and client services, for direct mail, phone and digital campaigns. Aspire Marketing is the Leader of innovative marketing solutions for Retail, B2C, and B2B companies.
Jennifer Holloway, Director Marketing Services